I have recently read several articles from the NRA about customer trends that tie into this discussion.
1) Customers are trying to save money wherever possible. One way they are doing this is by ordering take-out. They don't feel the need to pay a tip when they order take-out so they save 15% - 20%.
2) Customers have become accustom to being asked if they want regular E-mail from restaurants. Once again, customers like signing up for these E-mails if they can get discounts. Restaurants need to find easy ways to expand their E-mail lists and on-line ordering is a great place to put an E-mail sign-up.
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