Online ordering may be benificial to your store but is it worth the cost of the program, granted any establishment with delivery service could see a potential new way to market their product but if you hire a 3rd party to do so how do you kno if htey a. took the order, b. delivered the food, c. is your customer happy.
I do love the fact of loyalty programs tho, and gift cards, give a customer an incentive for their email address and you have free marketing for life*
Robiccon Point of Sale (POS)