A good way to increase sales is with your menu. If you have your menu in menu jackets with pockets, they come in 2, 4, or 6 pockets. If you menu and front cover take up 5 pockets, you can use the pocket left over for promoting specials for lunch, dinner. You can use it to promote things that you sell in your restaurant other than food items. You can use it to let them know specials on catering, special events, etc. I always made sure that when the customer opened the menu jacket, the first thing they saw was the promotion page. We also trained the staff to sell from the promotion page. You can find all this and other ways to increase sales on my website,
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