Value Meal's
There has to be a balance between our increased costs and pricing; I hit my prices significantly in January..of course being in Ca. we also had a .50 per hour minimum wage increase to deal with. I don't think we need to be apologetic about it, anyone who has gone to the grocery store knows that the cost of food has gone up significantly. If you're an indie like myself, you can't truly compete with the chains/fast food on pricing for "value meals", I mean can you match $5.00 pizza's, dollar menus, "right sized meals starting at $5.00" let alone the massive amount of advertising that's being done by the chains? If you start trying to compete at that end of the spectrum, you've got to cut the quality of your product to match the price, which leads to a permanent loss of customers and the branding of your restaurant as a "cheap place" to eat; not a brand I want.
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