Josh, your outside area really brings New Orleans to Atlanta. I have a sister that lives outside of Athens, so the next time I am in your area I will check it out.
My first impression on your menu is that it is easy to read. I like how you have placed the prices, this will encourage people to read the descriptions and not just search prices.
The biggest issue that I have with your menu is that the diner is not encouraged to order any particular dish. The only items with attention-getters are the Sweetwater fish items. I assume Sweetwater helps pay for your menu printing. You should develop a symbol to direct people to your specialty (and hopefully higher profit) items.
The next thing I notice is that your Entrees are hidden on the bottom of the second page. The way your menu is currently laid out, with the salads on top of the second page, encourages people looking for an Entrée to go back to the first page and order from the grill. Also, the box around the “Classic Salads” pulls the eye away from the signature Salads. The Greek Salad gets a lot more draw than I would assume you want.
For the next step, we need to know:
1. What is the order of importance of your menu groups (Entrée, Salad, Signature salad, Grill, etc.)?
2. Within each group what are the three most important dishes?
3. What items on the menu are really not worth having?
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