As a young 20 something I am always on the look out for a new restaurant to try out with my friends. I would say that most of my recommendations come from either The Boise Weekly or word of mouth.
As far as marketing methods that I feel are effective, I would say it would be a toss up between Facebook and the Boise Weekly. On Facebook, when a restaurant has a page, if one of my friends “likes” it then it shows up on my mini-feed and I will typically click on their page to see more about it. With the Boise Weekly I like to look at the Best of Boise section that they have annually to see if they have any top ranked restaurants I haven’t tried out yet.
I think that restaurants can attract more young people if they move towards buying locally and adopting more of a seasonal menu. Just judging off of last years Best of Boise winners, the top three restaurants in the best local restaurant category are all ran off of proprietor David Krick, (Bittercreek Ale House, Café Vicino, and Red Feather Lounge) and each one centers around eating locally. I think that right now eating “green” is a trend that young people love to be a part of.
I think that young people’s preference for local cuisine will help to shape the restaurant industry greatly over the next 5 years.
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