It's pretty simple really - as you look at the trends with todays youth - the internet, texting, the new i-pad, the way to the restaurant customer of the future is simply going to be using old methods - i.e - coupons, promotions and specials through text message marketing and email marketing, twitter, facebook - any form of social media - my college students that work for me live on these sites - so the modern day restaurant owner must be able to create new ideas for integrating into the web 2.0 world.
What used to be location location location - has turned into information information information - you've got to go where these kids hang out - ONLINE!
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