I'm not sure that young people themselves are going to change things as much as the tools they are becoming accustomed to will. How we reach them (and each other) is rapidly changing.
It's not just that technology is moving, it's where it is moving TO that counts.
Social Networks are exactly what they say they are: social. They allow people to interact with the people they know, as well as the people they'd like to know. It allows anyone to have an audience and be influential. That's why it's becoming critical to participate. Your message and content must be effortless to broadcast and share...for your customers to broadcast and share.
Take for instance, communication. Have you ever seen teenagers text messaging each other while sitting at the same table? Happens all the time.
We are seeing technology shift away from the computer (as we know it) altogether. We live in an age where we carry computers in our pocket. We can instantly access anything.
Favorite song? -On your phone.
Favorite people? -Again, phone.
Favorite movie? -Phone.
Your bank accounts? -Phone.
Internet? -Phone.
Games? -Phone.
Everything? -Phone.
What's not on your phone? Your favorite local businesses, including your favorite restaurants. That's what we are trying to help with.
We truly believe that you have to market to people differently than ever before. You have to be where their expectations are. With everything else in their pocket, they want you there too. If you sent an email about a new dish 3 days ago, it's already buried in their incoming message streams...it's ancient history to them now. Customers are going to interact with people that give them the tools to interact when
they want to interact. They want to know about your lunch special right before lunch. They want to know about drink specials and events when they are getting ready to leave work. They want to see your menu BEFORE visiting your restaurant.
You can learn more about how we plan to address this at
BackPocketMenu - Restaurant iPhone Applications