where to place your advertising dollar?
I am relatively new at this restaurant business, I've owned my 1st restaurant as of Nov. 06, so believe me I am certainly listening (well, reading) all this great advice.
I can only say, that with all the tons of money I've spent on print ads, it is simply not worth it. The best and most effecient advertising is the plate of food you serve and the server who serves it! If all you work on is that, in no time your business will flourish, guaranteed!!! Everyone out there knows that a personal recommendation by someone you care and trust is the best compliment that can ever be given to a restaurant. Maintain your standards even in this trying time, and it will benefit you in the end when the economy bounces back ...Good Luck to all.
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