I have a few friends of mine that own restaurants and they say that they use SMS texting but only with customers that agree to accept messages from them. They do not just text blindly which may alienate an existing customer.
One of the best ways to pull more customers is through social media. Twitter, Facebook, Blogging etc. To me setting up a word press blog is the best way to draw in customers because you can target your customers by keywords searches. Get to page one on Google, Bing and Yahoo and you will increase your customer base. If you have a website just add a blog to it.
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