My partner and I were just talking about it yesterday, in fact the title we were going to use was "get gas at Mother Hubbard's". Now instead of giving everyone a card we thought we'd start as a contest (on-line only for the first month as a test). Snippet's of songs dealing with cars or gas...like Mustang Sally..a 10sec snippet on our website, and an e mail response. I don't expect it to really "drive" (pun intended) business but it might take the sting out of the cost. We gave thought to changing the contest each month so it doesn't get too boring.
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