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Old 11-06-2009, 01:54 PM   #11 (permalink)
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Default Advertising

Multiple formats that combine with eachother. im not a fan of phone books, the internet took that over, advertise your website if you have one. TV=Lead to website or paper ad. Radio=Lead to Website or Paper ad. Paper=Lead to website. Email Marketing and Press Releases work well. Grass Roots, become a part of your community as much as possible. There is not a good way to track any of this though. Stick With It. Ask your not so near competitors as well. I know of one place that ran a very successful campaign on a certain radio station that brought him in a lot of business (wrong Clientele) which ended up in a mess. I also know of many people that have only had an ad out for a week or two and expected results. Create a google alert for the name of your restaurant. It will alert you anytime you are mentioned online on blogs and some forums. email me and i will explain how to kcarrithers@robiccon.com
Restaurant POS Software by Robiccon POS System & Solutions
 
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