Back in the 70’s we had “the energy crisis.” I can remember my parents paying us kids 10 cents every time there was a light left on in the house. My brother and I would sneak around together turn on a light, while 5 minutes later one of us would take turns yelling, “someone left a light on, that’s 10 cents!” I’m not real sure my parents saved any money, but hey, they kept throwing it our way with the flicker of every light.
With a pocket full of change, my brother and I headed down on our bikes to the local gas station to buy some much needed gum. Ahhh…gum 5 cents. While I am showing my age, I am showing you that every few years there seems to be a “prices crisis” brought on by something, someone, somehow. It takes clever thinking to generate what you need….I mean, come on, while my best friend said he couldn’t go with us to buy gum because he had no money, my brother and I managed to get a few dimes out of our parents…the energy crisis told us ‘no’, but our need for the Double Bubble said ‘YES’! We found a way, and so can you.
Today, I filled up my gas guzzler…that’s right, my 15 mpg SUV that I just HAD TO HAVE because of the terrible Colorado winters. Well, guess what? I needed that ‘must have’ 4-wheel drive about two times last year. As I was filling up, I was thinking…someone convinced me there wasn’t a prices crisis when I bought this SUV, when in fact, the media had been screaming about the insurance rates on these “unsafe” vehicles and the rates sky rocketed….the dealership still found a way to get me to buy an SUV…. and so can you.
So, $100 dollars later at the pump, I am thinking…we are in a real prices crisis at the gas stations, but go ahead fellas fill ‘er up, you found a way to keep me coming back, so now it’s my turn to come up with a way to keep my guests coming back….it’s the “Prices Crisis Special”…..”Take that plate and ‘fill ‘er up’, because our bean burrito special may be only $9.95, but our gas is free!”
I found a way, and so can you.
Prices Crisis….BAH-HUMBUG!
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